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Our promises

Eight things,
in writing.

No fine print. No "subject to change." Eight promises — written down, signed off, and kept on every single ring.

Read the eight

The eight.— signed, every project.

№ 01 — № 08
  1. № 01

    Designed to your budget.

    Tell us your number — any number — and we design backward from it. No minimum, no upsell.

    — even $1,200. seriously.

  2. № 02

    The best stone for your money.

    We hand-pick the single best diamond your budget will buy and explain exactly why.

    — we'll show you the ones we passed on, too.

  3. № 03

    Talk directly to your jeweler.

    No call centers, no reps. The person making your ring answers personally — usually inside 9 minutes.

    — yes, even at 9:47pm on a Tuesday.

  4. № 04

    Approve every detail before casting.

    Photorealistic CAD renders, unlimited revisions. Nothing moves until you've signed off.

    — revise it eleven times. we'll wait.

  5. № 05

    Transparent pricing.

    Two invoices, nothing in between. $200 deposit, then the balance once CAD and stones are approved.

    — you'll see the math. promise.

  6. № 06

    Honest tradeoff conversations.

    Stone size vs. clarity vs. metal vs. setting — explained in plain language, every time.

    — no jeweler-jargon, ever.

  7. № 07

    Hand-crafted in NYC.

    Cast, set, polished, and inspected by hand in the Diamond District. Never outsourced.

    — made on 47th. delivered to you.

  8. № 08

    Free, fully insured shipping.

    Every ring ships fully insured anywhere in the contiguous US. Service is round-trip, for life.

    — every time. forever.

Eight promises · zero asterisks— Ever True

After the ring is yours.

Lifetime care

Every Ever True ring is covered for life — bring it in or ship it (on us), every year, forever.

  • Annual ultrasonic + steam cleaning
  • Full inspection: prongs, settings, joints
  • Free resizing or remake within 12 months
  • Lifetime warranty on workmanship
  • Round-trip insured shipping, forever

Trust guarantees

  • Conflict-free, certified.

    Every diamond GIA or IGI certified — lab or natural, your choice.

  • Trust, in writing.

    A small studio. Our reputation is the entire business.

  • We make it right.

    Free resize or full remake within 12 months — no questions.

pinky promise· we wrote it down

Eight promises down.
One ring to go.

Call or text the jeweler directly — same person who'll cut the wax, set the stone, and sign off on every promise above.

— cross our heart.

Curious how returns work on a one-of-one ring? Read the returns policy.